Ms. Lubomira Trojan

Associate professor at WSB University, Poland, and former vice director of the design center Zamek Cieszyn. She specializes in service and social design, as well as in processes combining design methods with the management of intangible cultural heritage. She is the coordinator of the Design Observatory in Silesia. Actively involved in European projects, including the HEIsCITI project, service design processes for companies and institutions, and workshops on design thinking and participation. Author of the book Design Thinking in Cultural and Heritage Management, as well as numerous articles and strategic documents.